Concept Statement

.                Create a list of all users that may visit your site (not from the WWW but those you’d invite).

The people I would invite to visit the website of my created portfolio would be leaders in the graphic industry such as design firms, free-lance artists. I would invite prospective clients who are looking to create a stronger face for their demographics and wanting to see what I have to offer. I would also extend the invitation to my website to my peers who could share insight with what I can improve on personally and share information amongst each other.

.                What will each of those users want to see in order to enjoy their visit to your site?

Leaders in the graphic design industry need to see that I have a strong grasp of design and layout, but what would be most important to them is to see that I am not regurgitating websites that have been done over and over. They want to see innovation, new ways of approaching problems, and fresh ideas on design.

“DEI Creative”

Promote my: Skills as a designer

Goals of the site are: Showing a diversity in skills such as~ Illustrator, Photoshop, InDesign, HTML, CSS

My ultimate message/philosophy (about who you are): I am a creative person who thrives on new challenges, over comes roadblocks and is a team player. I have passion for what I do, I work hard at the creative process.

What is the story you are telling? Through hardships I have faced I have over come these obstacles and strive for perfection in my work.

The prospective clients would need to see a diverse collection of work that shows that I have the ability to work on any platform, am able to work not just outside the box, but around it, inside it, and able to change the box into a shoe.

“Kamikaze Moto”

Promote my: Skills as a designer in logo, marketing outreach, branding

Goals of the site are: Showing a diversity in skills such as~ Illustrator, Photoshop, to let the client/s understand that I am a professional, I can take their idea and bring their business to life.

My ultimate message/philosophy (about who you are): I care about my clients needs and wants, am able to be flexible enough to enable the open flow of creativity to flesh out what they want in their business, but knowledgeable enough to show them how to go in the right direction.

What is the story you are telling? Bringing their idea to life takes time and patience, but together a well-formed idea can bloom. I am able to take on any job, any size and work with them and to keep them informed of the process.

Peers would need to see that I have ideas that they haven’t thought of, to see that I have a way to communicate back and forth with them with ease. I will need to be open to openly sharing ideas and knowledge with them as they with me.

Art Institute Students/Alumni

Promote my: Website design, and knowledge

Goals of the site are: Showing a diversity in skills such as~ Illustrator, Photoshop, InDesign, HTML, CSS and what I can share/teach

My ultimate message/philosophy (about who you are): I believe that to succeed we all must ask questions and seek out knowledge. If we try to do everything on our own, we will fail. Sharing information between each other will only let us all grow as designers.

What is the story you are telling? We all need to ask for help from time to time. We should encourage that instead of hiding what we know. No one can be an expert at everything, but we all can come together to be the experts. 

Concept Statement:

I believe my strongest skill set resides in Adobe Illustrator. I have the flexibility to use it for any project, I move around the best in this program and I understand the different techniques used to pull together a strong presentation. With this I believe I should focus mainly on my skill sets in this area to provide my viewer the range of skills I have in this specific program.

I have the ability to make up business cards, and other mock ups in Photoshop. This will allow the viewer to visualize their concepts as if it were in front of them. I plan to use this also in my projects to present to potential clients how their final product will look, and how it an interact with the people they want to reach in the usage of UX of iPhones, tablets, and other mobile devices.

I want to present and idea from concept to completion, from logo design to finished product in advertising, and usage. This shows a client and others in an industry how I am able to create a concept and take it to completion.